Leticia Amores Castro


I am a Senior Product and Graphic Designer. I am passionate about this profession because I believe that design has a tremendous social impact and is a direct channel of communication with people.

The design can change how people understand privacy, and I am convinced that products must be private by design, arousing emotions and surprise and adding value throughout the experience.

Although I have worked in Communication and Marketing for a long time, I decided to leave my comfort zone to specialize in Product Design.

I am working at Empathy in a multidisciplinary team (Pioneers Team), and we are researching the future of search and new products under the principles of consumers as the centre, trust, privacy and decentralisation.

I love challenges, new opportunities and collaborative work as a social transformation.