Michael Becker is a strategic advisor, author, speaker, and teacher. As the founder and CEO of Identity Praxis, a personal data & identity (PD&I) strategic consultancy, Michael offers product development, market development, and business development services to Fortune 500s, startups, and non-profits worldwide. He helps them envision the future and works with them to achieve their goals. Michael is also the Mobile Ecosystem Forum (MEF) PD&I working group Chairperson and the MEF’s PD&I events, content, and research programming lead. He is the author of new a book, soon to be released—“The Personal Data & Identity Meeting of the Waters: The Personal Data & Identity Organizational-Centric and People-Centric Approach Confluence.” He is the author and co-author of “Mobile Marketing Essentials,” “Mobile Marketing for Dummies,” “Web Marketing for Dummies,” and several other books, journals, articles, and videos related to personal data & identity management, business strategy, personal knowledge management, mobile and digital marketing, and The Identity Nexus™. Michael teaches at National University and for the Association of National Advertisers in his off time. Formerly, Michael was the co-founder of mCordis & The Connected Marketer, and the co-founder of iLoop Mobile, one of the first U.S. commercial mobile marketing platform SaaS solutions. He was also a founding member and on the board of the Mobile Marketing Association for nearly a decade and was its North American Managing Director for three years.